Optimizing For Mobile E-Commerce

Nowadays people use their phone not just to say hello, but to look things up on the internet and texting. According to comScore, more than 63 million people in the US use the mobile internet, with 35% of those people accessing the mobile internet daily, which is more than double the figure from last year.

This exciting growth presents a golden opportunity for retailers both big and small, national and local, to reach out to their potential customers no matter where they are searching. Many of the larger e commerce players have mastered the mobile experience for their users, but we from West Coast Vinyl would like to provide you with a few observations to ensure that you’re making the most of your mobile presence no matter the size of your retail venture, courtesy of Google Retail Team:

-MAKE IT EASY TO USE

Though West Coast Vinyl website is not about e-commerce (maybe future) but its important to know for simplicity. If you make you Mobi e-commerce site easy and convenient for people to use, it will bring them back for more. What is important is to make this accessible to any form of mobile device.


-MAKE IT EASY TO SAVE OR SEND SEARCHES FROM PHONE

To be able to capitalize on every transaction intention your users may have, enabling search or cart storage as well as the ability to email/sms product information to themselves is paramount. The nature of mobile search and ecommerce is such that many users are not able to or unwilling to pull the trigger on a transaction while on the go.



-MAKE IT EASY TO REACH YOU

Google has made it easy for businesses to advertise both online and on mobile devices, reaching out to searchers no matter where they're searching from. Google Mobile Ads allows you to extend your marketing campaign online via AdWords. Google has also provided Location Extensions, which dynamically attach your business address and phone number to your adwords ads. By providing a physical location or a linked phone number to enable a one click call, your potential customers can find you in person. So the idea is to provide a means for the user to reach you and purchase from you, no matter if it’s online, on the phone, or in person.

Jonathan Rosenberg, SVP of Product at Google recently said, desktop and mobile internet experiences are complementary. “Desktop ads are higher during the week…while conversely, mobile search volume soars on the weekends, when people are away from their desktop or laptops.” Creating an easy to navigate and familiar mobile internet experience is key to unlocking the millions of searches performed daily on cell phones. Being wherever the search is happening with the right information at the right time is the ultimate goal. You wouldn’t want to miss that call, would you?