Mobile Internet User Rising

The “mobile Internet” users is rising. Statistics say there are more mobile phones in the world than PCs and more mobile phones in the U.S. than standard landlines. After years of marketing, the category is showing signs of real usage as there are roughly 34 million occasional mobile Web users in the U.S. today and more than 140 million people who use text messaging. There are also a range of free “voice search” offerings that build on the legacy of directory assistance and show promise for mainstream adoption.

One of the most important mobile content categories is “local“. People want “on the go” access to maps and directions, places to stay, shop and eat, and things to do. This is great news for West Coast Vinyl, there are searches for installing energy efficient windows. Local mobile search works together with gps technology to gain local info based on your location. In addition, they want to be able to communicate and share that information with others. These interests and needs form the basis for the concept of “local mobile search.” However, as complex as local search is today, local mobile search is that much more challenging.

The central task of local mobile search and mobile content delivery is masking the complexity of all the moving parts and getting the user experience to take action and adopt mobile technology. The goal is to make it simple for ordinary people to access the content they want, when they want it, and on the go.

This is great news for mobile advertising companies and local businesses. The time is ripe for local businesses like West Coast Vinyl, energy efficient window installers to gain a foothold in their market on the mobile.